about us
At WonderlandByLilian, we believe that every dress tells a story. Specializing in one-of-a-kind designs, we offer custom bridal and evening gowns for women seeking a unique blend of timeless elegance and modern flair. Whether it's for a wedding, gala, or special event, our goal is to make sure every woman feels extraordinary, confident, and beautiful in her own personalized gown.
Inspired by Vintage | Created for Today
Our Vision
We envision WonderlandByLilian as a wonderland for women who seek unique, memorable dresses that reflect their personal style. Our goal is to create gowns that blend vintage inspiration with modern trends, making every woman feel confident, empowered, and beautiful on her special day or event.
Customization & Inclusivity
At WonderlandByLilian, We proudly serve women of all sizes and shapes, celebrating diversity in every design. We offer a wide range of plus-size options and flexible customizations for every gown, allowing you to choose your fabric, silhouette, and style details. Whether you’re dreaming of a historical ball gown, a modern bridal dress, or a plus-size evening gown, our team will work with you to bring your vision to life. From custom sizes to intricate embellishments, your dress will be as unique as you are.
Handmade Craftsmanship
Every dress is handcrafted by our team of skilled artisans who bring over 20 years of experience to every stitch. We source the finest fabrics from around the world—Italy, France, Asia, and beyond—ensuring that each gown reflects our commitment to quality. Whether it’s delicate lace, luxurious satin, or ethereal tulle, our fabrics are carefully selected to match your vision.
Why Choose Us?
We specialize in last-minute bridal and evening dresses without compromising quality. For those on tight timelines, we offer efficient turnaround times, ensuring your dress arrives when you need it most. Our seamless customization process and dedicated team make your experience personal and stress-free.
Global production
At WonderlandByLilian, we believe that luxury knows no borders. Our designs are crafted with the utmost attention to detail, with some pieces made in Europe and others produced by our highly skilled team in Asia. We work exclusively with the best artisans and tailors, sourcing premium fabrics from around the world. Our Asian production team is carefully selected for their expertise, sharing some fabric suppliers with renowned designers like Guo Pei, Miss Sohee, and Issey Miyake, ensuring a level of luxury and quality that meets the highest standards.
Although our office is based in San Francisco, we maintain a global presence through our craftsmanship and sourcing. Asia has a long-standing reputation for producing high-quality garments, and we are proud to work with the finest craftspeople who bring decades of experience to every piece we create. This allows us to offer custom-made, premium garments at a competitive price, making luxury more accessible to our clients. Whether a gown is made in Europe or Asia, our commitment to excellence and attention to detail is unwavering, ensuring that every dress meets the high standards that define WonderlandByLilian.
Our Fabric Sources
At WonderlandByLilian, we use only the finest materials sourced from Europe and Asia, ensuring that every dress is made with the highest quality fabrics. Our commitment to quality craftsmanship and fabric selection sets us apart, allowing us to create one-of-a-kind gowns that reflect elegance and luxury.
Boutique Opening
As we continue to grow and evolve, our dreams expand too. By 2026/2027, WonderlandByLilian aims to bring our unique blend of luxury and personalization to a more tangible setting—a boutique where customers can experience our world of fashion first-hand. This boutique will not just be a store, but a sanctuary where the art of dressmaking and the joy of dressing merge, creating a haven for creativity and personal expression.
Empowerment Through Adversity
Our founder, Lilian, grew up in a household where strength and resilience were embodied by the women around her. From a young age, Lilian watched her mother manage a clothing store, becoming the pillar that supported their family through thick and thin. Despite the tough exterior her mother often displayed, a response perhaps to the immense responsibilities she shouldered, Lilian saw the tenacity and the silent sacrifices behind it.
The dynamics within her family were complex. Lilian’s relationship with her mother was strained; she grew up amidst emotional turbulence, often finding herself at the receiving end of her mother’s frustrations, which were exacerbated by her father’s lack of responsibility. Determined to forge a different path, Lilian embraced qualities that were the antithesis of the harshness she experienced: empathy, kindness, and understanding.
However, as Lilian ventured into relationships and the world beyond, she encountered similar challenges, drawing her to partners who, beneath a charming exterior, mirrored the controlling and narcissistic tendencies that had shadowed her early life. After enduring years in a toxic relationship, Lilian reached a turning point. She recognized the undeniable strength and resilience that had been passed down from her mother and realized these traits were not burdens but empowerments.
Inspired by the formidable women in her family and motivated by her desire to forge a positive change, Lilian founded WonderlandByLilian during one of the most challenging periods of her life. This venture was more than a business; it was a declaration of independence and a commitment to empowering other women. Today, Lilian’s team reflects this mission—comprising strong, diverse women from various backgrounds, each bringing unique strengths to the table.
WonderlandByLilian stands as a testament to the power of reclaiming one’s narrative. Through our brand, we strive not just to dress women but to celebrate and empower them, echoing Lilian’s journey with every design and every interaction.
our journey
Meet the WonderlandByLilian Team
At WonderlandByLilian, each member of our team brings passion, skill, and creativity to every detail of your experience. Our diverse and dedicated group works tirelessly to ensure that every gown or custom piece reflects the unique vision of our clients. Get to know the talented individuals behind the magic.
Lilian - Founder& creative director
Lilian is the visionary behind WonderlandByLilian. As a passionate fashion entrepreneur, Lilian has studied fashion and dressmaking extensively and brings a global perspective to her work. She frequently travels around the world, gathering inspiration from different cultures and styles. Lilian's passion for fashion is rooted in a deep love for personalized, handcrafted pieces that capture the spirit of each individual. Her dedication to innovation and craftsmanship has made WonderlandByLilian a standout in the world of custom-made bridal and evening wear.
Rose - Customer Service Manager
Rose is the friendly, organized face behind every client interaction at WonderlandByLilian. Having studied education at university, Rose joined our team shortly after graduation and quickly became an essential part of the business. Her steady and caring approach ensures that every customer feels valued and heard. Rose’s ability to handle any situation with calm professionalism and a personal touch makes her a trusted leader in our customer service team. Outside of work, she enjoys spending time with her boyfriend and leading a balanced, peaceful life.
Sophia - Marketing assistant
Sophia brings a fresh and lively spirit to our team. This is Sophia’s first job, and her eagerness to learn shines through every day. Always enthusiastic about helping with tasks and contributing new ideas, Sophia has quickly become a valued team member. She’s gaining valuable experience, and while her ultimate goal is to become a nurse, her time at WonderlandByLilian is helping her grow in ways she never imagined. Her cheerful and positive attitude adds a bright energy to our workplace.
Catherine - Master Tailor
Catherine is the heart of WonderlandByLilian’s tailoring expertise. With over 20 years of experience, she is known as the best tailor in town. Her day starts early, preparing breakfast for her daughter before she dives into her work, sometimes working late into the night during peak seasons to perfect every detail. Catherine has an exceptional gift for crafting intricate gowns and custom designs, and her dedication to perfection shines through in each piece.
Grace - Tailor & Supply Chain Coordinator
Grace, in her mid-30s and a mother, brings a unique touch to every dress she creates. Known for her reliability and creativity, she has a special talent for understanding clients' visions and turning them into beautiful designs. In addition to her tailoring work, Grace oversees the supply chain, ensuring ethical sourcing. She’s also a strong advocate for seamstress rights, making sure that everyone involved is treated fairly. Clients trust Grace not only for her skill but for her dedication to quality and ethics.
Laura - Tailoring Specialist
Laura’s combination of precision and creativity makes her an invaluable part of our team. She excels in turning a client’s vision into a reality, whether it’s a custom gown or an intricate alteration. Known for her collaborative style, Laura works closely with clients to ensure that every detail is perfect. Her deep knowledge of fabric and design allows her to take on even the most complex projects with confidence. Laura’s ability to balance creativity with technical expertise ensures that every piece she works on is not only beautiful but crafted to perfection.
A Magical Experience Awaits
At WonderlandByLilian, we’re more than just a dress brand—we’re a team committed to making your special moments truly unforgettable. Whether it’s a wedding, gala, or historical event, our designs are made to make you feel extraordinary. Explore our collections or reach out to us for a personalized consultation today.
our production
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Meet Us & Start Your Journey
Our tailor team is excited to work with you on your dream dress. Whether you’re looking for something entirely custom or need help with personalization, we’re here to make sure your experience is as seamless and enjoyable as possible.
Ready to start? Book a consultation with us to discuss your design ideas or explore our fabric options here.
